A few years ago when people searched for anything online, they were likely to find similar search results. However, times have changed and today it would be quite impossible to see the same results on any search engine. This is because companies and website designers have understood and come to terms with the need to personalize results. People differ from each other and want different things. It would be an injustice to give Brian the same results which Peter is looking for.
How to Personalize Results?
Personalization of search results is not as complicated or as difficult as it sounds. One of the easiest way to personalize is by showing results which are relevant to the searcher’s country or locality. For example, if someone in the Detroit were to search for “football”, they would get results about American football which is very different from football results in the UK which would be called soccer by Americans.
If your site is not relevant to a certain country, your hopes for personalization are nil. Relevance is essential if you are to compete with other businesses and websites. If you are not relevant, you will be left behind and the competition will eat you alive.
Focusing on Your Locality
SEO should not stop at the national level. If you truly want to communicate with the people who need your services the most in your area, you should not stop your personalization at the country level. You should tailor your search results to match your city or town and you will see great results. Ensuring your relevance in your city will help your site appear when people start getting city-specific in their searches.
For example, if you are running a dental clinic, you would want your website to appear on the search results when people in your area look for a reliable dentist. You must also be aware that there are search engines which are specific to a city or locality.
Tablets and smart phones are becoming increasingly popular today and they show no signs of slowing down. As a matter of fact, more and more people are doing searches using their tablets and mobile phones and this is why mobile search must not be ignored. Local search results can also vary depending on the device used.
Local search results on computers may be very different from local search results using mobile phones. This is because there are some websites which are not optimized for mobile use. If you are a business owner, you should keep this very important lesson in mind.
Personal History and Search Results
Personal history is used by search engines such as Bing and Google to influence their search results. It is important for businesses to ensure that they are presenting a great experience to users to entice them to come back. This will help ensure that users will be clicking on your site, regardless if your site is not on the first page of the search results.