SEO Site Build

Look at How Your Site is Built for SEO

Content is not the only thing which affects your website rankings. How it is structured can also have a huge effect on how your site is going to fare compared to others. If your website has an excellent structure, it will certainly be on top. So, take a long and honest look at your site so you can determine what things you need to change.

How can your sites be crawled?

Search engines crawl websites and they go from one website to another quite quickly. They then index pages to make them easier to search and all the sites searched then look like one big book of the World Wide Web.

If a person searches for a service, product or information on the internet, the search engine finds it for them by flipping through the so-called “book”. All relevant pages will then presented on the search results and the very best ones get to be first. In order for websites to be in the book and to show up on search results, they have to be crawled. If your site which cannot be crawled, you might as well say goodbye to your dreams of ranking first.

Although there are sites which do not have crawling issues, there are those which need all the help they can get. There are various things which can cause a lot of problems and they must be addressed as soon as possible. One of the most common problems is Flash or Javascript. They can potentially hide links and make it difficult for pages to be seen by search engines.

Each site on the World Wide Web has a crawl budget. This is the approximate amount of time and a search engine will crawl in a day and this is primarily based on the trustworthiness of the site. It is a must for both big and small sites to ensure that the bots crawl the pages which they are supposed to.

Good practices

There are many things which you can do to ensure that your site gets crawled by bots. Always use sitemaps, both XML and HTML, so that it will be easier for search engines to crawl your site. Search engines want friendly sites and this means sites which are designed to make the user experience of humans pleasant.

Duplication

It is not unusual for bots to see the same content or the same pages when they search for something. This makes it difficult for search engines to figure out which of these pages are to be used for a given search. This is something which you would not want to happen. There are also times when people link to a variety of versions of the same page. Links are used by search engines as indicators of authority and trust. So, if your links are not well arranged this can reduce the authority of your site and this will definitely work against you. It is important to make sure that you only have a single version of a page for search engines to crawl.

Site speed

Users do not want search results which would take an hour to load. Google also wants to make the web a much faster place in order to serve the needs of users. Speed is a factor which can reinforce your lead from your competition.